•Every 30 seconds, someone dies from a traffic accident on the world’s roads.

•Every year, 23 to 34 million people worldwide are injured in road traffic accidents.

•25% of health expenditures of developing countries will be spent on road trauma-related care by the year 2010.

•Road traffic accidents are the leading cause of death and disability for people under age 45.

•Approximately 75% of road deaths are men, partly attributable to preventable causes such as high-risk behaviours (i.e. speeding, drink driving, and lack of safety measures while operating a motorcycle).